PART 4: Identifying & Preparing to Engage with Advocacy Targets
One day you will tell your story of how you overcame what you went through,
and it will be someone else’s survival guide.
- Brene Brown
What You Can Expect to Learn
Defining advocacy targets
Getting to know your audience
Seeking common ground
Conveying evidence effectively
Reflections & Resources
How will you decide which audience to target first?
What do you think is important to know about that audience to inform your approach to engaging and activating them around your issue/solution?
What about your issue or solution do you think is most important to capture in a concise and digestible way to your target audience?
What has worked for you in the past to convey complex concepts to someone with no background or expertise in what you shared?
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